I Don't Just Write Ads

This is from today's Age.

Though you could say this was made as an integrated campaign using social media, live events, merchandise and a PR campaign designed to raise Finals Fever awareness and promote my skills in all of the above.

But I would say, I did it for the children.

By George!

Apia Funeral Plan from Apia on Vimeo.

I've done quite a bit of Apia stuff over the past year at DDB. Here's a funeral insurance ad I made with George from Playschool.